WATCH: Taylor Swift Debuts ‘Look What You Made Me Do’ Official Video
It’s here! After premiering the song late Thursday night, Taylor Swift has finally released the official music video for her new song Look What You Made Me Do.
Written by Taylor alongside Jack Antonoff; Fred Fairbrass, Richard Fairbrass, and Rob Manzoli of the band Right Said Fred, the electropop song serves as the official lead single from Taylor’s upcoming sixth studio album Reputation.
Directed by Josph Kahn, the music video finds Taylor Swift completely shedding her past images and embracing her new era. After being called fake and a snake, Taylor has completely incorporated the latter into the music video. Starting out in a graveyard, a zombied-Taylor Swift crawls out, soon flashing to a very much alive Taylor in a bathtub full of diamonds.
The video sees her in a variety of settings, from a throne of slithering snakes to a car crash, with perhaps the most alarming coming toward the end: a pile of her old personas.: