Rap mogul Irv Gotti chatted with Cycle for the second episode of Inner Circle talking about how much the industry’s changed, taking a minute to reminisce on the glory days of hip hop. In his hey day, Irv Gotti brought us Ashanti, Ja Rule, Fat Joe and some of the biggest hits from the early part of the millennium until the feds came knocking at his door for money laundering. Though he’s spent over a decade off the top of the charts, he announced earlier in the year he’s relaunching his label Murder Inc., something many of us thought would never happen, while others have essentially written him off.
The reality is if you’ve got it, you’ve got it and if he’s had the talent to build an industry empire once, he just might be able to do it again. He’s already had some success with his new show Tales on BET, a scripted anthology with a set of new cast members for each episode. Each week is like a mini movie where every episode is directed around a song, a hip hop narration of sorts.
Glitzers, check out Irv Gotti’s interview below talking about hip hop’s hey day and his climb back to the top:
On Drake’s success and the glory days
“I be telling Drizzy all the time, I’m like, ‘Drizzy, if yous in my thing you’d be selling 15 million every trip. You’d be diamond every trip.’ Like Eminem. Eminem was like 18 – Eminem was doing obscene numbers. There will never be another time like the time when we had it. It was – you could point your finger at like mid-90s to like 2005 and in that ten year span where guys like me from the hood. There was never a time we was getting more money. The music business, when it was flourishing, you would have your guys that would sell five million to ten million crowds. That was when Foolish, Ain’t it Funny, Unreal, Always on Time. We would do it too, we would get off the place, ‘Yo turn the radio on, play the top 40 shit.’ Killing ‘em. ‘Play the black station.’ Killing ‘em. ‘Rhythmic.’ Killing ‘em. That has all been eliminated.”
On Jay Z putting him in his place
“Jay’s album had came out and we sold 2 million. Double Platinum. And I was livid. ‘F–k this fucking bullshit!’ Because Jay and X, the other projects that I was working – Jay was at like 8-9 million worldwide, I always talk worldwide, right? DMX was at like 7 million. So 2 million? I was pissed. Just ‘f–k this shit!’ And Jay’s looking at me like, yo, you mother f–ker. And he checked me. He said, ‘You got a double platinum album and you’re sitting here complaining?’ He said ‘F–k you!’ and walked out.”
Urban Conservative, Principal at VM3 Media, Co-Editor-in-Chief of PopGlitz.com and MogulPundit.com, Javonni Brustow is a Communications and Media Consultant in Washington, DC with a decade of experience as a seasoned concert producer, marketing expert and brand management expert with multiple news publications. He can be heard LIVE Sundays at 3pm on Popglitz Radio and is a regular on the 'Did She Say That' Breitbart Radio Show with Sonnie Johnson. Inquiries: javonni@VM3Media.com